Mediterranean-based MSC Cruises has partnered with Bocelli Wines to launch Vinotherapy, a signature collection of spa treatments offering the rich benefits of Italian grapes. Created with the LAJATICA vinotherapy products, these will be available throughout its fleet-wide.
Known as “nature’s antioxidants,” grapes contain powerful compounds called polyphenols which fight free radicals and stimulate the renewal of cells and collagen. Polyphenols are up to 50 times stronger than vitamin E and 20 times stronger than vitamin C. Grapes also contain a number of vitamins and minerals including vitamins A, B1, C, E and K; in addition to magnesium, iron, potassium, calcium and phosphorus.
Eight different luxury, wine-based treatments have been developed exclusively for MSC Cruises using the LAJATICA beauty products and are designed for both men and women.
Reflecting the cruise line’s Mediterranean heritage and family spirit, Bocelli Wines, like MSC Cruises, is a family-owned business sharing the same values of tradition, excellence and passion. The Bocelli family has been producing small-yield wine with a handmade artesian style for aound 180 years. The vineyard is currently run by Alberto Bocelli, whose brother, the world-famous tenor Andrea Bocelli, has held a relationship with MSC Cruises since he performed at the christening of MSC Poesia in 2008.