The Costa Rica Tourism Board has launched a new tourism strategy for 2018 – ‘Wellness Pura Vida’ – a new ethos that redefines what it means to look after the body and soul. According to the World Health Organization, “burnout”, the state of emotional, mental, and physical exhaustion caused by excessive and prolonged stress, is now a global issue. To combat this, UK travellers are increasingly combining travel with wellness, a trend that the tourist board is responding to with this new movement for 2018.
The phrase “Pura Vida” itself can be heard echoing throughout Costa Rica. Used as a greeting or expression of happiness, the phrase literally translates to “pure life,” however its truer meaning is “full of life,” which accurately symbolises the Costa Rican mind-set of energy and positivism that awaits visitors.
Costa Rica offers a huge number of authentic natural wellness experiences for all visitors looking for a healing holiday. These activities include yoga, meditation, earthing, forest bathing, treatments with hot springs, thalassotherapy amongst others, and can be carried out in pleasant and tranquil natural spaces throughout the country. Smoking volcanoes, dense virgin forests, unique wildlife and endless tropical beaches make this Central American destination one of the most diverse places on earth for a healing holiday.
Costa Rica is not only renowned for being one of the happiest places on Earth, but also one where people live the longest. The Nicoya Peninsula has one of the highest percentages of centenarians in the world.
Visitors should live this ‘Pura Vida’ lifestyle whilst in Costa Rica, taking home new healthy habits, starting with its healthy food based mainly on grains including rice and beans (called “gallo pinto” when mixed). No trip is complete without drinking the calcium-rich water, indulging in the fresh fruits and sampling the local coffee. Other Pura Vida wellness experiences can include ‘forest baths’ (breathing in the fresh air of the forest) and ‘earthing’ (barefoot walks on the earth/sand). Reaching 100 is not guaranteed, but relaxation is!
Visitors hoping for a slice of Zen should head to the lesser known corner of Costa Rica – the Osa Peninsula. Located on the South Pacific coast, this region is a haven for those looking to experience complete unspoilt beauty and escape Wi-Fi. The opportunities for exploration are endless; iconic activities include watching the magnificent humpback whale migration, exploring the mangroves by kayak and the beaches and mountains on a recreational cycling tour, bird-watching, yoga, forest bathing and having a healthy organic meal on the beach. Visitors can expect sunrise yoga, beach Pilates and al fresco group meditation.
No wellness holiday to Costa Rica is complete without a visit to the hot springs, which are said to have healing and restorative properties due to the high mineral content. Visitors can harness the water for personal renewal by letting positive energy flow throughout the body. Arenal, Rincon de la Vieja, Miravalles Volcano, Orosi area, Perez Zeledon and the Caribbean are the country’s best destinations for thermal soaks, some of them boasting highly-rated hot springs, mud baths and spa facilities.