Wellness

Arabian Travel Market’s appetite for Health and Wellbeing

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Desert yoga, mountain-top meditation, dedicated wellness retreats and the rise in medical tourism were healthy components of this year’s Arabian Travel Market (ATM) held in Dubai.

Wellness has moved beyond being a niche market offering feel-good treatments.  It has been redefined as a key sector of the travel industry and, according to The Global Wellness Institute, the United Arab Emirates is witnessing double digit growth in wellness-focused trips.

Experiential travel was the key theme flowing through the event, with wellness travel a natural fit. ATM provided the perfect forum and stage to shine the spotlight on the sector. It hosted 35 exhibitors representing renowned health and wellness destinations at its dedicated Wellness & Spa event. Here the range and quality of facilities and treatments reflected the ongoing developments in the industry. The Atmantan Wellness Resort, in Pune, India highlighted its ancient Vedic healing practices, The Radisson Blu 1835 Hotel & Thalasso in Cannes underlined its black star massages while the Swiss Diamond Hotel in Switzerland promoted its Medi-Spa programmes. The Chenot Palace in Azerbaijan, a dedicated wellness facility, described its latest state of the art technology while Doha’s Banana Island Resort listed its wellness packages. Other exhibitors included the Oberoi Hotels & Resorts, The Travel Collection, One & Only Resorts and Velaa Private Island in the Maldives.

Wellness continues its growth within hotel concept development. Accor Hotels announced a new agreement with R Hotels for one of the first MGallery hotels in the Middle East. The 255-room property is part of the Accor Hotels’ distinctive collection of contemporary and thought-provoking boutique hotels. The Retreat Palm Dubai is scheduled to open later this year on the east crescent of the Palm and hails to be the first of its kind in the UAE as a dedicated holistic health and wellness resort. It promises tranquillity within a natural retreat with  architectural design being a hallmark of the MGallery brand. Guest will have access to world-class wellness consultants and wellbeing treatments in addition to bespoke nutritional programmes across the hotel’s restaurants.

Fairmont promoted its Be.Your.Best concept designed to inspire its guests to transform themselves through a programme of healthy living and wellbeing. Within their resorts, this ethos is integrated to add value to the guest experience to form a 360 degree wellness package, from dining and nutrition to health, fitness and relaxation.

“The global wellness industry has witnessed incredible growth in recent years as more people incorporate healthy habits into holidays and corporate travel, with an increasing trend of travellers willing to commit their time and money to wellness,” added Simon Press, Senior Exhibition Director ATM.

“The surge of interest in this specialist tourism industry vehicle has resulted in a 40% increase in exhibitors and dedicated wellness and spa buyers from the Middle East”

The Arabian Travel market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals.

 

 

Norwegian Cruise Line unveils its top five spa facilities from the on-board Mandara Spa®

Norwegian Cruise Line has selected its top five spa facilities on board Norwegian’s young fleet.

As part of the Thermal Suite, the Salt Room is designed to mimic the naturally occurring salt mines and caves of Europe, used for centuries by monks for their healing properties. The room uses salt aerosol machines to fill the air with tiny breathable salt particles, that when inhaled can help alleviate breathing problems and coughs.

Available on Norwegian Getaway, Norwegian Breakaway and Norwegian Escape.

Maintained at -6 – 0°c, the Snow Room allows passengers to cool off in sub-zero temperatures. This facility is associated with multiple health benefits, including increased blood circulation and alleviating sore muscles. Uniquely, the room features real snow falling from the ceiling.

Available on board Norwegian Escape.

The Sea View Sauna enables passengers to relax and unwind in the dry heat whilst enjoying spectacular views from the floor-to-ceiling windows.

Available on a number of ships across the Norwegian Fleet

A number of rooms are available for treatments ranging from an Elemis Aroma Spa Seaweed Massage, combining the power of the ocean with the healing effects of aromatherapy, to an Elemis Aroma-Star Ocean Wrap to detox and cleanse the system.

Norwegian and Mandara Spa®

 The Thalasso Therapy Pool offers mineral rich salt water pool while hydrotherapy jets soothe aching muscles.

Available as part of the Thermal Suite across the Norwegian fleet*,

 

A healthy addition to the Arabian Travel Market

This years Arabian Travel Market will focus on the $8.3 billion MENA wellness tourism sector.

A Wellness Symposium, in partnership with the Global Wellness Institute, (GWI) will be launched at the Arabian Travel Market (ATM), which takes place at the Dubai World Trade Centre, 24-27 April.

Highlighting this $8.3 billion industry in the Middle East/North Africa (MENA), this scheduled event will analyse the thriving domestic (4 million trips) and inbound (4.5 million trips) wellness tourism markets as well as trends in outbound wellness tourism from the Middle East.

The UAE leads the Middle Eastern wellness tourism market. With an average of 1.7 million wellness trips generating $2.7 billion annually, it accounts for 14% of the MENA spa market, according to research from Colliers Experiential Travel Series. In Dubai alone, 25 new hotel spas are expected to open this year, making a total of over 200 spas. The UAE is followed by Morocco (1.66 million trips), Tunisia (0.76 million trips) and Jordan (0.62 million trips).

“Wellness travel is not only growing twice as fast as tourism overall, it’s evolving in bold new directions, both globally and across the Middle East. Our ongoing mission will be to bring together the top experts and latest research and trends in this travel space to ATM attendees,” said Susie Ellis, chairman and CEO of the GWI.

Following the success of last year, the Wellness Lounge at ATM is designed as a hub for wellness and spa professionals, and will host two days of up to 35 pre-scheduled appointments with high calibre Middle Eastern buyers and up to 35 international wellness suppliers.

Exhibitors include some of the most recognisable names in the industry from Italy, Switzerland France, Hungary, Canada, India and The Maldives, such as the Swiss Diamond Hotel, Lugano; L’ Albereta, Lake Iseo, Brescia; Radisson Blu 1835 Hotel & Thalassa, Cannes and the Velaa Private Island Maldives.

Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2016 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days.

The 24th edition of ATM will showcase over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre, making it the largest ATM in its 24-year history.
www.arabiantravelmarket.wtm.com

ATM is part of Reed Travel Exhibition’s World Travel Market events, which also includes WTM London, WTM Latin America and WTM Africa.

The Global Wellness Institute (GWI), a non-profit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry, and is known for introducing major industry initiatives and regional events that bring together leaders and visionaries to chart the future. GWI positively impacts global health and wellness by advocating for both public institutions and businesses that are working to help prevent disease, reduce stress, and enhance overall quality of life. Its mission is to empower wellness worldwide. www.globalwellnessinstitute.org

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